I like advertisements.
I find new stuff. For example, I found Newegg through banner ads on chat software I used to use; now it's my go-to site for buying electronics.
I love when a site comes up with a banner ad that is relevant to my interests. "Oh! Cool! New game just came out!" And I go check it out.
Douglas Adams once related that he usually hated adverts in magazines, but that once, looking for a product, he bought magazines specifically for the adverts.
Advertisements serve a useful function, and customers sometimes want them.
Advertisers? I look at your banner ads. I do so by default. I might find something I want.
But some tips:
First, I look at your advertisements -last-. If you -have- to have an ad that changes over time, for the love of Bob, make it loop. Going through a list of features and saying at the end "All for $49.99!" - and leaving it there - doesn't get my interest at all. The features -might- have, if I had been watching the ad from the beginning.
Second, DO NOT FUCKING PUT VOICES IN IT. No audio. None. Audio just pisses customers like me off. I hit "Reload" if a voice comes on on a page I want to look at - and bam, your ad? It's gone. Replaced by somebody more polite. If you -must- have audio, make it on-demand only; add a button to your ad to play it.
Third, for the love of Bob, tell me what your goddamn product is.
Fourth, the ad is an ad for the -product-. If you need sexy, make the -product- sexy. You aren't advertising your ability to make ads. A boring informative ad is more likely to make me click than an ad with rotating spotlights and dancing ducks. (Although I might watch your ad, this isn't revenue stream for you.)
Fifth, do not use teasers. Your goal is -interested- customers - you pay for every clickthrough, remember. Your ad should send uninterested non-customers on their way.
There's no winning when it comes to cookies. I -like- personalized ads. Weeds out shit I don't want to look at. Some people despise them. No advice for anybody there.